Fruit lady illustration
At my internship at Baxa, I don’t always get assigned the most compelling projects. Usually, they are internal projects such as flyers, posters, logos, and booklets used internally by Baxa. The senior designer at Baxa, Noah Dempewolf has taught me to appreciate every project and to find the best angle for each. These internal projects have little to none guidelines, I do not have to follow corporate guidelines. This gives me the freedom of creativity and experimentation.
The purpose of this poster is to compel Baxa associates to eat more fruit during their day. Baxa provides free fruit baskets in every lunchroom. This striking illustration attracts associates in the lunchroom to get closer to the sign therefore get closer to the fruit.
No trackbacks yet.